🔮Attention Built on Remixing
Vimix is a new attention primitive that rethinks how attention should be created and rewarded.
Most attention platforms today isn’t really a marketing tool, but rather a way to sell awareness and hype by broadly paying people to talk and post, with little filtering on who’s contributing or why. The more something shows up on timelines, the more “mindshare” it’s assumed to have.
This creates an opening for AI bots. Since contents are now cheap to generate, spamming replies under high-mindshare accunts becomes the most cost-efficient way to gain visibility. Over time, this dilutes the original value proposition and gives InfoFi as a category a bad look.
what if attention is not measured by presence on timeline, but by how strongly ideas actually get picked up, extended, and amplified by others? something AI bots still struggle to do well.
That line of thinking led us to Vimix, which is about how attention moves:
who extends ideas, how narratives compound, and how contribution is fairly attributed.
1. Earn by Generating Attention — And Sparking It
Vimix treat remixing as the unit of attention, and only rewards users:
when they create meaningful derivative contents through quote retweets,
or when their ideas gets quote retweeted and extended by others.
Every contribution becomes part of an attention graph, allowing to see exactly how attention travels and amplifies across the network.
2. Building a Coordinated Content Engine
From a project’s perspective, using Vimix means you’re effectively spinning up a coordinated content community — or what you might call a growth cabal — behind your token, IP, or narrative.
If you already have believers, storytellers, or meme creators, Vimix gives them:
A shared incentive model, and
A coordination structure to push your narrative forward together.
If you don’t have those contributors yet, that’s fine — Vimix helps you discover and bootstrap them through open remix campaigns.
3. Breaking the Old Attention-Buyer / Attention-Worker Model
Vimix breaks the fixed mindset where projects are “attention buyers” and users are “attention contributors.” Here, anyone can launch remix campaign — even individuals trying to grow their own social & creator accounts.
Imagine someone writes something valuable about your project, then promotes it with their own budget to attract more attention. They’re essentially giving you free marketing while growing for themselves. Vimix makes these positive-sum loops the default in a bottom-up approach.
4. A Decentralized, Transparent Alternative to TikTok Promote
The simplest way to think about Vimix campaigns:
They work like TikTok Promote, where you pay to boost the reach of your content, and:
Your budget doesn’t go to a platform middleman.
It flows directly to the contributors who are amplifying your ideas.
All actions and incentives are transparent.
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