# Campaigns

Campaigns on Vimix help organize support around an idea and allocate resources to the contributions that move it forward.

A campaign defines:

* **what the idea is**
* **how contributions are evaluated**
* **how resources are allocated after the campaign**

Campaigns can be created by projects, communities, or individual creators.

***

### **Step 1: Create a campaign**

When creating a campaign, you define three concrete things:

* **Campaign focus**\
  The idea or story the campaign is centered on.
* **Contribution criteria**\
  What you consider a strong contribution.\
  For example: original perspective, depth, clarity, or relevance to the idea.
* **Funding pool and currency**\
  The amount set aside to support impactful contributions, and the currency used.

Once created, the campaign tracks how the idea moves and evolves through public contributions.

***

### **Campaign types**

Vimix currently supports two campaign types, depending on how you want contributions to be evaluated.

#### **1. Flow target campaigns**

These campaigns allocate funding once a specific **Flow target** is reached.

You define:

* a **Flow target** for the campaign

As the idea is extended:

* Flow accumulates based on meaningful continuation
* contributions are tracked by their share of total Flow

Once the Flow target is reached:

* the funding pool unlocks
* allocations are distributed **pro rata**, based on Flow contribution

Best suited for:

* launches
* announcements
* moments where momentum matters

***

#### **2. Time-based campaigns**

These campaigns run over a fixed period and focus on sustained contribution.

You define:

* a **time window** (for example, 14 or 30 days)

During this period:

* contributions generate Flow over time
* Flow reflects consistency and depth, not posting frequency

At the end of the time window:

* the funding pool is allocated **pro rata**, based on Flow contribution

Optional controls allow you to:

* set a cutoff (for example, only the top contributors)
* prioritize depth and consistency over volume

Best suited for:

* long-running narratives
* educational content
* topics that benefit from steady exploration

***

### **Step 2: Fund and allocate**

When creating a campaign, the **funding pool** is defined upfront.

After the campaign ends:

* Flow and the Story Graph are reviewed
* contributions are evaluated using the campaign criteria
* allocations are calculated automatically
* selected contributors can claim their allocation

***

### **Quality controls**

Campaign creators can apply limited review controls to ensure contributions meaningfully extend the idea.

This includes the ability to:

* exclude spam-like or clearly automated accounts
* filter repetitive or low-effort extensions
* remove contributions that do not meaningfully extend the idea

These controls help ensure resources go to genuine contributions rather than surface-level repetition.


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