👾Campaigns
Campaigns on Vimix help organize support around an idea and allocate resources to the contributions that move it forward.
A campaign defines:
what the idea is
how contributions are evaluated
how resources are allocated after the campaign
Campaigns can be created by projects, communities, or individual creators.
Step 1: Create a campaign
When creating a campaign, you define three concrete things:
Campaign focus The idea or story the campaign is centered on.
Contribution criteria What you consider a strong contribution. For example: original perspective, depth, clarity, or relevance to the idea.
Funding pool and currency The amount set aside to support impactful contributions, and the currency used.
Once created, the campaign tracks how the idea moves and evolves through public contributions.
Campaign types
Vimix currently supports two campaign types, depending on how you want contributions to be evaluated.
1. Flow target campaigns
These campaigns allocate funding once a specific Flow target is reached.
You define:
a Flow target for the campaign
As the idea is extended:
Flow accumulates based on meaningful continuation
contributions are tracked by their share of total Flow
Once the Flow target is reached:
the funding pool unlocks
allocations are distributed pro rata, based on Flow contribution
Best suited for:
launches
announcements
moments where momentum matters
2. Time-based campaigns
These campaigns run over a fixed period and focus on sustained contribution.
You define:
a time window (for example, 14 or 30 days)
During this period:
contributions generate Flow over time
Flow reflects consistency and depth, not posting frequency
At the end of the time window:
the funding pool is allocated pro rata, based on Flow contribution
Optional controls allow you to:
set a cutoff (for example, only the top contributors)
prioritize depth and consistency over volume
Best suited for:
long-running narratives
educational content
topics that benefit from steady exploration
Step 2: Fund and allocate
When creating a campaign, the funding pool is defined upfront.
After the campaign ends:
Flow and the Story Graph are reviewed
contributions are evaluated using the campaign criteria
allocations are calculated automatically
selected contributors can claim their allocation
Quality controls
Campaign creators can apply limited review controls to ensure contributions meaningfully extend the idea.
This includes the ability to:
exclude spam-like or clearly automated accounts
filter repetitive or low-effort extensions
remove contributions that do not meaningfully extend the idea
These controls help ensure resources go to genuine contributions rather than surface-level repetition.
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